If you have recently graduated digital marketing score, are you looking for a new specialization? Or are you a person that is in the midst of your career looking to change things up?
Social media is well known as a platform for finding success for any organization that uses it properly. There are businesses that are struggling right now, trying to find people that can help them take advantage of the potential revenue and engagement that is only possible through social media platforms.
If you are the type of person that enjoys social media activities, there are many jobs that are out there. You can even make as many as six figures in certain positions, especially if you are already experienced, which will allow you to grow within their organization.
If you do like social media, and engaging with others, is it possible to really have a career in this industry? Here are some tips that you can use to give you a competitive advantage over others that are also trying to get noticed. If you are in the Surrey area then see ”advertising agencies Surrey”.
Do You Have B2C Or B2B Skills?
Many social media management firms, especially those that use advanced strategies, are looking for people that can fulfil the role of helping their company stand out from the crowd and this is where you may be best suited – marketing to consumers or marketing between businesses.
Over 80% of businesses that use social media use a B2B strategy, and this tends to work because people trust their peers. Thinking of small businesses and entrepreneurs that are out there, there are so many people that are going to need support in this arena in order to help their startups become successful.
So how can you benefit from social media? Essentially, you are connecting with your existing clients, and future clients, using these platforms. It is also possible to do lead generation, and as you refine your role as a social media specialist, you can help other companies generate leads that will help your business become more successful.
There are certain core principles that you will need including:
- How to utilize knowledge of trending topics with strategies for marketing
- Learn how to determine which influencers are the most relevant for your particular industry
- Understand where your current or intended target audience is
- You will need to do customer research if you truly want to understand the customer’s pain points.
Once you understand how businesses are able to use social media to connect with potential customers, this is when you can start building strategies. It is through this process that you will learn how small businesses, as well as entrepreneurs, interact together and this skill can go with you wherever you decide to start working.
Choose A Specialization
It is absolutely crucial that you specialize in one particular niche so as to differentiate yourself from anyone that could be your competition. When these businesses hire people, they tend to have more than general knowledge of marketing, and this is what you will find with most businesses that are looking for social media experts, such as those that are very good at using Twitter to act as a facilitator for customer service.
The Left Bank has stated that there are many different types of content producers that are in demand. Therefore, if you do have specific skills in content production, or in other areas, you can leverage these areas of expertise to market your own services.
Consider video marketing for example. When using videos to do marketing, you can get exceptional amounts of social media engagement. Social Media Today has stated that a large portion of Internet traffic, upwards of 80%, will be done through videos and social media marketing. Therefore, if you love doing videos, you can become an expert at creating them, and this will be very valuable as you seek out employers and clients that will want to utilize this skill which can produce innovative content for their business as one of their primary marketing strategies.