Getting Confident in Your Digital Marketing Skills
When first starting your professional career, you might be tempted to look around and compare yourself to your peers who might be more experienced than yourself, have better grades, more connections, more internships, and you might start feeling discouraged.
You shouldn’t fall into this trap. Start with an abundance mindset, understanding that there are numerous opportunities out there, which are ripe for your taking. The first step is to ensure that you get confident.
College grades, professional experience, or even fancy internships can simply never compare to the power of your personality and communication skills. Companies obviously look for hard skills as well as specific knowledge that can be learned through training, but soft skills are actually more important. Searching for terms such as ‘digital marketing Hampshire‘ can help you find what you’re looking for.
The top 7 characteristics of success at Google are actually all soft skills: communicating and listening well; being a good coach; having empathy; possessing insights into others (including those with different views and values); and being a good problem solver and critical thinker; and having the ability to make connections across complex ideas.
Choosing Your Digital Marketing Career Path
If you have decided to get started on a digital marketing career, it is important to first understand what you want out of your career by asking yourself several questions, such as:
- What do I do really well?
- What do I like doing?
- What are my current strengths and skills?
- Do I work better alone or by collaborating with others?
- Am I more analytical or more creative?
Digital marketing disciplines are several and each carries its own unique career path. While you cannot afford to be too choosy when it comes to applying for your first job, it will be most rewarding to match your current strengths and interests to a digital marketing discipline that you like.
A Digital Marketing Specialist is a common entry-level digital marketing job, who is a person that helps with content marketing, paid search, search engine optimisation (SEO), social media marketing, conversion rate optimisation, and more.
All these roles are multi-faceted, which is why you can only be successful if you have a background in several disciplines. Accepting this role is a great way to start your career since it will accelerate your career growth and fast-track your hands-on learning.
While the role might be multi-faceted, it is important to focus on 2 or 3 highly specialized disciplines to tell a story on your curriculum vitae and increase your potential earnings.
Below are some of the most in-demand digital marketing skills along with the associated tools that you need to learn to master them. Google each of the disciplines and choose 2 or 3 that sound the most interesting to you.
- Social Media Marketing: Hootsuite, LinkedIn Ads, Twitter Ads. Facebook Ads
- Conversion Rate Optimisation (CRO): Craft, Google Tag Manager, Optimizely
- Project Management: Trello, Timeforce, JIRA
- Web Development: Drupal, Joomla, Magento, WordPress
- Affiliate Marketing: Impact Radius, CJ by Conversant
- Search Engine Optimisation (SEO): Google Search Console, Sem Rush, Ahrefs, Moz
- Digital Analytics: Optimizely, Adobe Analytics, Google Analytics
- Email Marketing: AWeber, Constant Contact, Mailchimp
- Content Marketing: Yoast SEO Plug-In, WordPress
- Marketing Automation: Bronto, Pardot, Marketo
Using Digital Marketing Course to Teach Yourself the Basics
You should start learning immediately you have decided on a few skills you would like to add to your curriculum vitae. Fortunately, there are numerous free digital marketing certification courses you can take that will look great on your CV. Besides all the free certification courses, there are more than 55,000 marketing courses on Udemy, over 6,200 on LinkedIn Learning, and over 2,000 on Coursera alone.